Many years ago, I, like many other psychologists ahead of me, had to name a company for my contract work with a big agency. I considered many options including ways to incorporate my Newfoundland heritage and my love for Alberta, my belief in direct psychology, among so many other options.
 
I noticed that all things in my world appeared to be dichotomous with an east meets west flair. With all this in mind, I felt compelled towards finding a name that defines important parts of my "self" and respects the innate polarity that I see all around me.